Rukayat Rauf

Rukayat Rauf · Data Analytics · Applied AI & Automation · Education

I help businesses use data, AI and automation to make better decisions and work smarter, while helping aspiring data analysts build practical, job-ready skills.

Combining Data Analytics with practical AI and automation across analysis, coding, insight generation and everyday workflows. Founder of Ratafar Academy.

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ESIEE Paris M.Sc. Management of Technology & IS
16+ BI & analytics projects delivered
50,000+ Analytics community across platforms
Where would you like to start?

Three paths into this work.

For businesses

Looking to hire a data analyst or consultant?

Business intelligence, sales and financial analytics — with practical AI and automation to improve analysis and repetitive workflows.

Built an AI enquiry workflow that classifies leads, handles replies and logs actions.

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For recruiters

Evaluating my experience for a role?

Case studies and applied research alongside a Master's thesis in predictive analytics. The Academy and public content are the communication track record behind the resume.

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For aspiring analysts

Want to build in-demand data skills that employers care about?

Ratafar Academy teaches Excel, SQL, Power BI, Python, and AI for analytics in live cohorts — practical, career-focused, grounded in real client work.

Explore Ratafar Academy →
The belief behind everything here

Data doesn't improve anything by existing.
It only matters when it changes a decision.

I Consulting

Start with the problem, not the tool.

Every engagement begins with the business question — what needs to change, and what data can move it. The dashboard is the last thing designed, not the first.

II Research

Test the idea on real data.

A Master's thesis on predicting IT project delays used 18 actual project records — because theoretical models that haven't touched real-world messiness aren't useful models.

III Ratafar Academy

Teach the thinking, not just the tool.

Analysts who understand why a metric matters produce better dashboards than those who only know how to build them. The tool is the easy part.

IV Content

Explain it out loud.

If you can't teach it clearly to someone else, you probably don't understand it well enough yourself. Publishing is a form of quality control.

02

Selected Work

A selection of projects showing how I use data to answer business questions, uncover insights and support better decisions.

Financial dashboard showing revenue, expenses, profitability and business-line performance

Financial Performance Analysis

Excel · Power BI · Financial Analytics

Built an interactive financial dashboard to examine revenue, costs and profitability, with monthly and quarterly views for business performance monitoring.

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Marketing dashboard comparing Facebook, Instagram and Pinterest campaign performance

Marketing Campaign Performance

Excel · Power BI · Marketing Analytics

Analysed conversion, revenue and ROAS across channels and seasons to identify stronger-performing campaigns.

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Reported mean absolute error: Random Forest 8.21 days, mean-delay baseline 9.84 days, Multiple Linear Regression 11.90 days

Predictive Analytics: Project Schedule Delay Prediction

Python · Machine Learning · Predictive Analytics

Developed predictive models using 18 historical IT projects to explore early identification of schedule delays.

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CRM dashboard with sales funnel, conversion performance, opportunities and sales representative results

CRM Sales Pipeline Analysis

Excel · Power BI · Sales Analytics

Analysed funnel stages, opportunities and conversions to make sales pipeline performance easier to assess.

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03

What people say

Business client

Her expertise and attention to detail were evident throughout the project. She demonstrated exceptional skills, delivering a high-quality solution that perfectly met my needs.

Upwork ClientPower BI Student Attendance Tracker
Professional endorsement

Throughout the internship she carried out flawless work, always being punctual in her assignments and delving deep into the subject matter. Whenever difficulties arose, she always exhausted all available options before proactively suggesting a correctly revised course of action or mitigation strategies.

Francesco CasaleProject Manager, Nonsense ink. | Internship Supervisor