Insights over exports.

Data analytics isn't about running complex SQL queries just to produce a 500,000-row CSV file. It's about taking that raw data, finding the patterns that matter, and translating them into a clear business recommendation.

Whether you need to understand why marketing ROI dropped last quarter, how to segment your most profitable customers, or what the financial forecast looks like for the next 12 months, I deliver answers, not just data dumps.

Marketing Analytics

ROAS tracking, channel attribution modeling, and campaign performance analysis.

Financial Analytics

P&L variance analysis, revenue forecasting, and financial modeling.

Sales Analytics

Pipeline health, sales rep performance tracking, and conversion rate optimisation.

Ad-hoc Deep Dives

Custom investigations into specific business problems, delivered as a clear presentation or report.

Typical Engagement

  • 1. Framing: Defining the core business question to be answered.
  • 2. Extraction: Pulling and cleaning the relevant data from your systems.
  • 3. Analysis: Finding the patterns, anomalies, and insights.
  • 4. Translation: Distilling the findings into a clear, actionable recommendation.
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